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Rick Colello is a proven revenue leader and sales operator with more than 15 years of experience building, leading, and scaling high-performance sales organizations. He has held executive leadership roles at Packsize International, where he drove aggressive growth initiatives, led large enterprise sales teams, and helped shape go-to-market strategy across North America for complex, mission-critical solutions.

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Rising through the organization from frontline leadership to Vice President of Sales, Rick brings a rare, end-to-end understanding of what it takes to build durable revenue engines. He has led teams through enterprise expansion, navigated long and complex sales cycles, and consistently delivered results in demanding, operationally intensive customer environments.

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Rick is known for his direct, disciplined leadership style and his ability to turn strategy into execution. He excels at building accountability, developing leaders, and creating sales cultures that win in competitive markets. As a consultant, he partners closely with founders and executives to diagnose what’s holding growth back—and then fix it—whether that means rebuilding sales processes, upgrading talent, or leading from the front during critical deals.

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Rick’s experience, credibility, and hands-on approach make him a trusted advisor for companies seeking real momentum, not theoretical advice.